Mercedes-Benz Benzcast brought a new kind of story to the skin and voice of the brand.

Automotive marketing is very generic and the messages are rational. Mercedes-Benz wanted to build a deeper emotional connection between its brand and its customers.

Lataamo Creative designed Benzcast: a video series in which famous Finns drive Mercedes-Benz with their loved ones and discuss life, values and friendship. The series does not explain the brand, but shows how it feels. The end result is a memorable content series that builds long-term customer relationships.