Muumimaailma – Moomin world

Story-based marketing brought Moomin world experiences closer to families.

Moomin world wanted to clarify its message: what you can really experience in the park and why it is worth returning. The goal was to build an emotional path from marketing that appeals to both domestic and international visitors.

Lataamo Creative has been Moomin world’s marketing partner for several years, and in 2025 the focus of the collaboration was on content production and storytelling. Marketing built an honest but attractive image of the park: not just destinations, but moments where a child encounters a fairy tale. Marketing aimed at the emotional level – “That’s what I want my child to experience".

The results speak for themselves: visitor numbers and ticket sales increased. At the same time, Moomin world stood out even more strongly among amusement parks – with its own story.