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LATAAMO IS AN AGENCY OF ACTION

PRIVACY POLICY

12.7.2023

Data controller
Lataamo Group Oy (“Lataamo”)
Contact person responsible for registry matters
Lataamo Group Oy (Business ID 1652310-5)
Töölönkatu 51 b 
00250 Helsinki
finance@lataamo.fi


Legal basis and purpose of personal data processing

The basis for processing personal data is Lataamo’s legitimate interest (e.g. customer relationship maintenance), customer consent, contract execution and/or legal obligation.

The purpose of processing personal data is to respond to inquiries addressed to Lataamo, to provide and deliver Lataamo’s services, to fulfill contractual obligations, to manage customer relations, service-related invoicing and collection, satisfaction and other surveys, development of services and targeting of marketing/direct marketing, as well as analysis and profiling.

Lataamo processes the data itself. In addition to this, subcontractors or partners may also participate in data processing as needed by Lataamo. Lataamo ensures that these parties process data in accordance with the data protection regulation.

Registered information

Lataamo processes the customer’s or other registered persons personal data which may include for example the following:

  • Basic data of the registered user (e.g. name, telephone number, e-mail address)
  • Information about the registered company’s contact persons (e.g. contact persons’ names, positions, telephone numbers and e-mail addresses)
  • Web identifiers such as IP address and information collected through cookies and other similar technologies
  • Reading information and site behavior of newsletter and blog subscribers
  • Analysis and profile data
  • Information about the customer and the contract (e.g. information about past and current contracts of offers, contact with the customer, customer payment information, feedback given by the customer)
  • Information about events in which the data subject participates
  • Information related to the ban on direct marketing concerning the registrant
  • Any other information collected separately with the consent of the registered person

Regular data sources of the register

Personal information is mainly collected from the registered in connection with the service. The information is automatically saved in the register when the user leaves their information or uses www.lataamo.fi service or services owned or managed by Lataamo.

In addition, Lataamo can receive information from authoritative, contact information service providers or other similar entities. We may collect and update personal and business data for the previously described purposes also based on information obtained from publicly available sources and other third parties, within the limits of applicable legislation.

Regular data transfers

Lataamo does not hand over the register information to external parties. Lataamo can hand over the register information to other companies of the same group, affiliated companies of Lataamo of other group companies, and to subcontractors at its discretion. Information can also be disclosed for opinion and market surveys and similar reports.

Data transfer outside the EU/EEA area

Lataamo can transfer personal data outside the EU/EEA area. If information is transferred or processed outside the EU/EEA area, Lataamo ensures that the information in question is properly protected and as required by the currently valid data protection legislation.

Register protection principles and storage

Personal data is processed by Lataamo employees who have the right to process the data contained in the register on behalf of their work. Each user has their own username and password for Lataamo’s systems and the data is protected with appropriate firewalls, passwords and other technical solutions required. Backups containing data are located in locked rooms and only certain pre-designated persons can access the data.

Lataamo stores personal data for as long as is necessary due to the purpose of use. The personal information in the customer and marketing register is deleted when the information to be used is identified as outdated or unreachable.

The necessity of data retention is assessed regularly, taking into account the applicable legislation. Lataamo takes reasonable measures to ensure that personal data incompatible with the purposes, out of date or incorrect are not stored. Lataamo corrects or destroys such information without delay.

Rights of the registrant

The registered person has the right to check the information about themselves stored in the personal register and to demand the correction or deletion of incorrect information. The registered person also has the right to withdraw their consent. In accordance with the data protection regulation (as of 25 May 2018), the data subject has the right to object to or request the restriction of the processing of their data and to file a complaint about the processing of personal data with the supervisory authority. The registrant also has the right to prohibit direct marketing activities aimed at them free of charge. 

The registrant can deliver all requests and requirements according to this section to the address mentioned in the statement. 

Use of cookies

We use cookies to track web traffic and identify web visitors and to develop our service to improve the customer experience. Everyone has the option to choose whether or not to install a cookie in the browser during a visit. The first time you visit the website, we will ask you about the use of cookies. 
The cookie is not installed on the user’s machine without consent. The cookie is installed only when the user accepts the cookie by pressing the “accept” button. If the user refuses to install cookies, they must press the “decline” button. In this case, the cookie is not installed. 
If you have previously accepted cookies, we will not show the cookie notification again. If you wish, you can visit our website in incognito mode. In this case, we do not register your visit. If you want to delete all the cookies on your computer, we recommend that you read the user manual of your web browser and delete the installed cookies yourself. 

Cookie policy

Our website uses cookies. By pressing the “I accept cookies” button, you accept the use of cookies. Cookies make using our site easy, fast and user-friendly. 
A cookie is a small text file that the internet browser saves on the user’s device. Cookies are placed on the user’s terminal device only with the site called by the user. Only the server that sent the cookie can later read and use the cookie. Cookies or other technologies do not damage the user’s terminal device or files, and cookies cannot be used to run programs or spread malware. The user cannot be identified using cookies alone. Uses of cookies include enhancing analytics, marketing and communication. 

There are come third-party tools or plugins that are mandatory for the operation of the service. Such tools include, for example, embeddings of social media or video services on websites, or the sharing and liking functions of social media. Such third-party plugins may also collect information about users of online services, for example to recommend content or monitor the number of visitors. If you wish, you can prevent your browser from using cookies, delete saved cookies or request a notification from your browser about new cookies. You can find instructions for deleting cookies at: https://www.aboutcookies.org/

Preventing the use of cookies or deleting them may hinder some functions of our site. We reserve the right to update cookie policies, for example due to the development of services or mandatory legislation.

Cookie categories

Necessary: 

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. Learn more about necessary cookies. 

Analytics:

These cookies help us to understand how visitors engage with the website. We may use a set of cookies to collect information and report site usage statistics. In addition to reporting site usage statistics, data collected may also be used, together with some of the advertising cookies described, to help show more relevant ads across the web and to measure interactions with the ads we show. Learn more about analytics cookies. 

Functionality:

We use a set of cookies that are optional for the website to function. They are usually only set in response to information provided to the website to personalize and optimize your experience as well as remember your chat history. Learn more about functionality cookies. 

Advertisement:

We use cookies to make our ads more engaging and valuable to site visitors. Some common applications of cookies are to select advertising based on what’s relevant to a user; to improve reporting on ad campaign performance; and to avoid showing ads the user has already seen. Learn more about advertisement cookies..

Cookies used by Lataamo:

Cookie

Provider

Category

Expiry

Description

__hssc

lataamo.fi

Analytics

29 minutes

Analytics session cookie

__hssrc

lataamo.fi

Analytics

Session

Used to determine if a session is a new session

_gat

giphy.com

Analytics

59 seconds

Used to monitor number of Google Analytics server requests when using Google Tag Manager

_gat

lataamo.fi

Analytics

59 seconds

Used to monitor number of Google Analytics server requests when using Google Tag Manager

vuid

vimeo.com

Analytics

399 days

This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id.

hubspotutk

lataamo.fi

Analytics

179 days

Contains visitor's identity

__hstc

lataamo.fi

Analytics

179 days

Analytics tracking cookie

_gid

giphy.com

Analytics

1439 minutes

ID used to identify users for 24 hours after last activity

_ga

giphy.com

Analytics

399 days

ID used to identify users

_gid

lataamo.fi

Analytics

1439 minutes

ID used to identify users for 24 hours after last activity

_ga

lataamo.fi

Analytics

399 days

ID used to identify users

_lfa

lataamo.fi

Advertisement

364 days

Leadfeeder cookie collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site

VISITOR_INFO1_LIVE

youtube.com

Advertisement

179 days

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

_fbp

lataamo.fi

Advertisement

89 days

Facebook analytics cookie

YSC

youtube.com

Advertisement

Session

Registers a unique ID to keep statistics of what videos from YouTube the user has seen.

JSESSIONID

nr-data.net

Functionality

Session

JSESSIONID is a platform session cookie and is used by sites with JavaServer Pages (JSP). The cookie is used to maintain an anonymous user session by the server.

__hs_opt_out

lataamo.fi

Necessary

179 days

Used by the banner to not ask visitors to accept cookies again

__cf_bm

lataamo.fi

Necessary

29 minutes

Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.

__hs_initial_opt_in

lataamo.fi

Necessary

6 days

Used to prevent always on banner display when visitors are browsing in strict mode

__cf_bm

vimeo.com

Necessary

29 minutes

Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.

__cf_bm

hubspot.com

Necessary

29 minutes

Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.

__cf_bm

lataamo.fi

necessary

29 minutes

Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.

__cfruid

lataamo.fi

Necessary

Session

Used by the content network, Cloudflare, to identify trusted web traffic.

__hs_do_not_track

lataamo.fi

Necessary

179 days

Prevents the tracking code from sending any information to HubSpot

_cfuvid

hubspot.com

Necessary

Session

The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. Visitors who do not provide the cookie are likely to be grouped together and may not be able to access the site if there are many other visitors from the same IP address.

 

Changes to this statement

When we make changes to this statement, we mark the date of the update. An up-to-date report is available on the company’s website and upon request from the address mentioned in the report.