Sanoma Executive Forum 2024 brought together 130 business and marketing leaders for the third time to discuss the success factors of the future. The event aimed to strengthen Sanoma Media Finland's position as a reliable partner that offers new insights and supports companies' successful marketing.
A special feature of the event was the AI-assisted recording and analysis of discussions: the discussions of 14 table groups were recorded with microphones, and AI extracted key insights in real time for the presenters to use and for visualizations for the audience. The themes of the three 20-minute discussion sessions covered, among others, the economy, employer image and digitalization.
The AI solution increased the value experienced by the participants and made their views visible. The event received excellent feedback (score 8.8) and praise was given, especially for the inspiring content and interaction.
