Sanoma Get Tomorrow Campus

Sanoma Media Finland’s most important B2B customer event of the year, Sanoma Get Tomorrow, was organized for the tenth time in spring 2024 under the theme Get Tomorrow Campus. The event, held at Aalto University’s Töölö campus, took marketing decision-makers to a 1950s campus world, where artificial intelligence created stylized student cards and visuals for participants. The goal was to strengthen Sanoma’s position as a marketing thought leader and provide a high-quality, surprising experience for industry influencers.

The concept was visible in every detail, from the invitations to the program and the “graduation” ceremony, where roses and “scholarships” were handed out. 450 participants enjoyed high-quality content, networking and entertainment. The event received excellent reviews: an overall rating of 9.1/10, a recommendation rate of 99% and a value for time spent attending of 4.5/5, confirming Get Tomorrow’s position as the number one marketing event.