A MAGICAL AR EXPERIENCE

In the Sello shopping centre, a renovation site cover was transformed into a visual Magic Garden. The extensive renovation work covering two floors began in the fall of 2025. Sello did not want to cover the site with a traditional commercial space cover, but instead wanted to transform it into a visually interesting and comfortable part of the shopping center's everyday life.

The goal was to create a work of art that is memorable and awakens curiosity. Lataamo Creative designed a 950 m² ensemble that transformed the commercial space cover into a fairy-tale botanical garden. Arched “windows” open up to lush greenery, where exotic plants, animals and surprises are hidden. Everytime one views it, new details and insights are revealed.

The work comes further to life with augmented reality: the AR implementation makes it look like birds are flying around the viewer. Sello's Magic Garden did not just cover the renovation – it turned it into an immersive experience that is part of the shopping centre experience.