Citycenter Shopping Center: Helsinki Beneath

Helsinki Beneath turned artificial intelligence into art and brought Citycenter into a new light. In the summer of 2024, Citycenter faced a challenge: the renovation of the Helsinki Railway Station metro station decreased the number of visitors. An attraction was needed that would bring people to Citycenter and provoke thoughts.

Lataamo Creative conceptualized and implemented the Helsinki Beneath artificial intelligence art exhibition, where all the content, even the artist persona Ana Bauer, was created with the help of artificial intelligence. The exhibition dealt with social themes and built a bridge between the physical and digital worlds. Over 40,000 visitors and media coverage made the exhibition a topic of conversation.