FENNOA
CUSTOMER DAYS
THE CUSTOMER EVENT OF AN INDUSTRY LEADER
Experiencing rapid growth, financial management software developer Fennoa set out to take their beloved Customer Days to a completely new level. Their objective was clear: to craft an event that honors proven traditions while injecting fresh, innovative ideas—ultimately positioning the company as a trailblazer within the industry.
Lataamo Creative stepped in to design the concept and deliver a comprehensive, turnkey execution. Brought to life at Verkatehdas in Hämeenlinna in the fall of 2025, the event exceeded all expectations. We immersed attendees in a seamless brand experience that drove customer satisfaction and perfectly amplified the renewed Fennoa brand.
THE SOLUTION
Working in seamless collaboration with the client, Lataamo Creative crafted a unified, on-brand visual identity and spearheaded the content design and show flow for the event. The agenda was built around high-impact, forward-facing content, featuring speakers such as futurist Elina Hiltunen. To strike the perfect balance between new and old, we honored tradition by retaining the event's beloved host, Keijo Leppänen.
A standout feature of the execution was the partner area at Verkatehdas, designed with an innovative, level-playing-field concept. Every partner received a visually unified booth, changing only the company logo or name. This strategic choice resolved previous challenges regarding partner inequality, guaranteeing that every company — no matter its size — stood on equal ground with maximum, distraction-free visibility.
THE IMPACT
Attracting around 400 attendees to Verkatehdas, Fennoa Customer Days surpassed all expectations by delivering a truly seamless brand experience. The event served as a powerful platform for reinforcing customer satisfaction and communicating the company’s ongoing evolution.
The execution received stellar feedback from both guests and Fennoa’s internal team, sparking a wave of earned visibility and positive buzz across LinkedIn. Furthermore, the level-playing-field partner concept proved to be a resounding success in practice, elevating the event environment into an exceptionally sleek, cohesive, and premium space.
