Forum Shopping Center: Forum X Color

In the summer of 2025, the Forum shopping center glowed with color as Forum X Color brought a spectacular and experiential art installation to the center of Helsinki. The entity, designed by Lataamo Creative and Verstas Helsinki, consisted of three works: the Wall of Color RGB shadow wall, the Maze of Color labyrinth, and the Threads of Rainbow thread installation, which symbolizes diversity.

The colorful ensemble attracted thousands of visitors to dive into the colors and share their experiences on social media – over 14 000 photos were taken in June alone. Forum X Color was a celebration of Finnish creativity and craftsmanship, with works produced responsibly and designed to be reusable. The event enlivened the Forum's summer and strengthened its position as the most exciting meeting place in Helsinki.