HOK-Elanto celebrated its 120th anniversary in a way that will be remembered for a long time. The Espoo Metro Arena was filled with thousands of HOK-Elanto employees for two days.
Lataamo Creative was responsible for the comprehensive planning of the event, from pre-marketing to program and script writing. The pre-marketing included six unique videos, the task of which was to reduce the no-show rate.
The celebration itself was a carefully constructed show that combined humor, HOK-Elanto's working environment and exciting performances. Jenni Vartiainen, Käärijä, Juha Tapio and Gasellit took to the stage – making the two days a unique moment for the entire staff.
