HOK-Elanto celebrated its 120th anniversary in a way that will be remembered for a long time. The Espoo Metro Arena was filled with thousands of employees of HOK-Elanto for two days.

Lataamo Creative covered the comprehensive planning of the event, from pre-marketing to the program and scriptwriting. The pre-marketing included six unique videos, with the aim of reducing the no-show rate.

The celebration itself was a carefully constructed show combining humor, HOK-Elanto's working environment and exciting performances. Jenni Vartiainen, Käärijä, Juha Tapio and Gasellit took to the stage – creating two days of unique moments for the entire personnel.