Mercedes-Benz branded service

Mercedes-Benz wanted to remind its customers of the value of branded service, not just as a technical service, but as a skill that deserves its own stage. The mechanics who specialize in Mercedes service ensure that the customer and their car always receive the best possible service.

Lataamo Creative designed a campaign that put the car on stage – literally. The creative solution was based on equating Mercedes-Benz branded service to masterful work in an opera house. The visuals of the campaign were produced using artificial intelligence, which enabled high-quality and effective implementation.

The end result was a visually strong whole that strongly supported the promise of Mercedes-Benz branded service: Your car is valuable. Let's keep it that way.