DNA wanted to bring the message of Älyvapaapäivä to the fore at several large trade fairs and spark a discussion about the importance of digital freedom in everyday life.
Lataamo Creative designed a trade fair concept that focused on genuine, peaceful encounters. The stand was inviting to stop – and instead of a phone, people picked up knitting needles.
The centerpiece was a cottage covered in a giant hand-woven knitted surface. The visually distinctive ensemble stood out from the trade fair environment.
The feedback from visitors, “relaxed”, “distinguished”, “not overwhelming”, confirmed that the Älyvapaapäivä (Smart free day) trade fair concept hit exactly where it needed to.
