Sanoma Executive Forum 2025 transformed the seminar into an interactive AI experience. Sanoma wanted to reinvent the B2B seminar so that the voice of the participants could truly be heard. The goal was to build an event that combines insights, networking and business benefits.

Lataamo Creative designed the entity, where the “Loop of Insight” AI guided the entire participant journey. The AI Avatar brought the most important findings to the stage, and each participant received a personalized summary.

The results speak for themselves: 96% would recommend the event, and 100% of salespeople achieved their goals. The event took Sanoma to a new level as a pioneer in customer encounters.