Sanoma Executive Forum 2025 transformed the seminar into an interactive AI experience. Sanoma wanted to reinvent the B2B seminar so that the voice of the participants could truly be heard. The goal was to build an event that combines insights, networking and business benefits seamlessly together.

Lataamo Creative designed the entity, where the unique AI solution “Loop of Insight” guided the entire participant journey. An AI Avatar listened the discussions and brought the most important findings to the stage, each participant received a personalized event summary and the sales funnel was enhanced with precise topical data.

The results speak for themselves: 96% would recommend the event, and 100% of salespeople achieved their goals. The event took Sanoma to a new level as a pioneer in customer encounters.

The event won two international BEA World 2025 awards in two categories: gold in Use of Artificial Intelligence and bronze in Cost-effective event.

SANOMA EXECUTIVE FORUM 2025

THE UNIQUE AI CONCEPT TOOK THE EVENT INTO ANOTHER LEVEL